Role: Creative Direction, Art Direction, Graphic Design
Client: Russel Stover
Program: Social Media Campaign, Digital Content
Russel Stover was on the brink of launching multiple brand new SKUs —as well as reinventing the eating function of some of their candy classics to meet changing consumer demands.
For the launch, they needed an eye-grabbing and hunger-inducing social media campaign that matched their revolutionary and exciting new snacking experience.
This was their first-ever (!!!) social media campaign and we had a lot of fun with it. The content was used on social media (Facebook, Instagram) as various carousel ads as well as on their own social media pages and websites.