Role: Creative Direction, Art Direction

Client: Gatorade

Program: Gatorade 50th Anniversary, Experiential

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I was the Creative and Art Director for the experiential component of Gatorade's 50th Anniversary Celebration. One of the most exciting parts of the program was this 360º digital animation booth where individual users would recreate their own iconic Jumpman image of Michael Jordan, and get an animation to share. It was undoubtedly a hit and made it into the 50-year program recap made by Gatorade. (Video linked below.)